Golden Grahams has gone old school!
When I first saw the packaging, I thought, wow, what a great revamp of their package design. Then it occurred to me that it's not new or fresh at all, it's a flashback to the 1980's:
Crazy.
Since I'm on the topic of branding and design, take a look at the label found on a pack of IKEA tea lites. The Swedish must prefer graphic representation over type. Probably because this way they don't have to translate it into umpteen different languages:
Naturally, I have a couple favorites:
Warning: Lifesize candles are not very entertaining: may cause boredom
Warning: Children and dogs love to eat candles together. Do NOT let them share a lady and the tramp moment over an open flame. Especially your hairy dog. You think your dog smells bad now, try having one covered in burnt hair.
But my personal favorite:
Warning: Your boyfriend has a really bad haircut. And he pukes on candles. Make sure your candle wears a birthday hat to protect it from spewing vomit. (note: the birthday hat will not protect against bad haircuts.)
3 comments:
Nice job moderating the Swedish Ikea symbols.... you might just have a second career as a "Graphics Translator" if the more mainstream graphic design gig doesn't work out.
alysia and i had quite the good time with the graphics that told us how to build my shelf as well. although, maybe not quite this much fun :)
I know a Sweede, I'll consult him if you're translations are accurate.
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